Título Effects of social media on enotourism. Two cases study: Okanagan Valley (Canada) and Somontano (Spain)
Autores CRISTÓFOL RODRÍGUEZ, FRANCISCO JAVIER, Aramendia G.Z. , de-San-Eugenio-Vela J.
Publicación externa Si
Medio Sustainability
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 1
Impacto JCR 3.25100
Impacto SJR 0.61200
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090407091&doi=10.3390%2fSU12176705&partnerID=40&md5=10788cb564c127b80643fb63b062020c
Fecha de publicacion 01/01/2020
ISI 000570361100001
Scopus Id 2-s2.0-85090407091
DOI 10.3390/SU12176705
Abstract The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter. © 2020 by the authors.
Palabras clave carbon emission; ecotourism; experimental study; historical record; psychology; social media; wine; British Columbia; Canada; Okanagan Valley; Spain
Miembros de la Universidad Loyola

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