Albort-Morant, Gema , Martelo-Landroguez, Silvia , LEAL RODRÍGUEZ, ANTONIO LUIS, LealMillan, A , PerisOrtiz, M , LealRodriguez, AL

No

Innov. Technol. Knowl. Manag.

Capítulo de un Libro

Científica

✗

✗

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121719748&doi=10.1007%2f978-3-319-57318-2_2&partnerID=40&md5=a788d519f7a1b29a251327281b5840f4

01/01/2018

000429818800004

2-s2.0-85121719748

10.1007/978-3-319-57318-2_2

Sustainability is a popular topic within the current literature on the fields of management and economics. There are plenty of studies that empirically address the ties between strategic management (i.e. knowledge management) topics and corporate environmental performance. However, there is a scarcity of empirical studies examining the combined effects of promoting a relationship learning context on green innovation performance and green customer capital. This chapter develops a research model that links relationship learning, green innovation performance and green customer capital and empirically tests the research hypotheses through Partial Least Squares (PLS-SEM) analysis. Our results suggest that firms should make an effort and invest in resources to enhance their relational capital. Besides, in order to create green customer capital it is advisable that firms are able to transform this relationship learning into green innovative outcomes.

Green customer capital; Green innovation performance; Partial least squares; Relationship learning; Sustainability