Título Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry
Autores LEAL RODRÍGUEZ, ANTONIO LUIS, ARIZA MONTES, JOSÉ ANTONIO, MORALES FERNÁNDEZ, EMILIO, Albort-Morant, Gema, ARIZA MONTES, JOSÉ ANTONIO, MORALES FERNÁNDEZ, EMILIO, LEAL RODRÍGUEZ, ANTONIO LUIS
Publicación externa No
Medio Technol. Forecast. Soc. Chang.
Alcance Article
Naturaleza Científica
Cuartil JCR 1
Cuartil SJR 1
Impacto JCR 3.81500
Impacto SJR 1.42200
Ámbito Internacional
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026418025&doi=10.1016%2fj.techfore.2017.07.021&partnerID=40&md5=8acf91a2825e332bc2fcbde1ee5a66ad
Fecha de publicacion 01/04/2018
ISI 000430763400017
Scopus Id 2-s2.0-85026418025
DOI 10.1016/j.techfore.2017.07.021
Abstract Many studies uphold market orientation as a key factor in creating and sustaining a firm's competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green innovation performance in the relationship between market orientation and organizational performance. This study relies on a sample of 145 firms belonging to the Spanish automotive components manufacturing sector. The results obtained by applying Partial Least Squares (PLS) path-modeling, a variance-based structural equations modeling technique, reveal that market orientation exerts a direct impact on organizational performance. Subsequently, we observe how the green innovation performance construct partially mediates the market orientation-organizational performance link. The paper brings some theoretical conclusions and implications for research and practice.
Palabras clave Market orientation; Green innovation performance; Organizational performance; Partial Least Squares
Miembros de la Universidad Loyola

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