ARIZA MONTES, JOSÉ ANTONIO, Quan W. , Radic A. , Yu J. , Han H.
No
J. Travel Tour. Mark.
Article
Científica
8.2
1.547
05/10/2023
001093152800001
2-s2.0-85173782986
The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users on this relationship. A convenience sampling approach was employed in order to gather data in Korea. The findings revealed that the users accepted the metaverse as a valuable technology in regard to virtually assisting conferences and meetings. The performance expectancy, social influence, and a lack of anxiety were specifically the most significant predictors of behavioral intention about the use of the metaverse for conferences/meetings. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
behavioral models; conference/meeting industry; human values; Metaverse; portrait values questionnaire; structural equation model (SEM); technology innovation; the unified theory of acceptance and use of technology (UTAUT2) model; tourism industry; traveler behaviors