Título Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)
Autores Jeaheng, Yoksamon , Al-Ansi, Amr , Chua, Bee-Lia , Ngah, Abdul Hafaz , Ryu, Hyungseo Bobby , ARIZA MONTES, JOSÉ ANTONIO, Han, Heesup
Publicación externa No
Medio Psychol. Res. Behav. Manage.
Alcance Article
Naturaleza Científica
Cuartil JCR 1
Cuartil SJR 1
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85147041373&doi=10.2147%2fPRBM.S371806&partnerID=40&md5=0095d9505b71b9b4a6f50cef95ac9cc4
Fecha de publicacion 01/01/2023
ISI 000925854700001
Scopus Id 2-s2.0-85147041373
DOI 10.2147/PRBM.S371806
Abstract Introduction: Gastronomy tourism has become a phenomenal trend of the global tourism industry in the 21st century. As the tourism industry and its related foodservice businesses flourish, street food has received increasing popularity with its combination of local delights and the cultural value of the destination. This study examined the psychology of street food consumption and assessed the effect of street food quality that is represented by the cultural experience, health and safety of the food, food sensory appeal, staff service, physical environment, the meal menus with perceived reasonable prices, involvement in Thai street food, and repurchase intention from an international tourist perspective. Methods: A survey method along with a quantitative structural analysis was used. Results: The findings revealed that Thai street food quality positively and significantly predicted the international tourists\' perceived reasonable prices, involvement, and repurchase decisions. Perceived reasonable prices and involvement were found to be important mediators between Thai street food quality and repurchase intentions. Moreover, this research identified the significant moderating role of Eastern and Western cultures.
Palabras clave Thai street food; food quality; price reasonableness; involvement in street food; international tourist; gastronomy tourism
Miembros de la Universidad Loyola

Change your preferences Gestionar cookies