SUAREZ CARBALLO, FERNANDO, Martín-Sanromán J.-R. , Martins N.
Si
Kepes
Article
Científica
0.22
01/01/2022
2-s2.0-85143380826
The objective of this article is to analyze an educational proposal aimed at learning visual language in graphic design that uses imitation as a tool to improve visual literacy (understood as the ability to interpret and create images or the ability to communicate effectively through visual codes). The research uses a qualitative method of participatory observation based on a case study — the subject Visual Communication, belonging to the university degree in Journalism, in the period 2019-2021— to evaluate the development of two publications of the specialty of editorial design (magazine and book) following the Project-Based Learning technique. The results, according to the excellence of the works and the remarkable academic performance, reveal the usefulness of copying and the digital tools for inspiration (Pinterest) in the visual literacy of the students. The conclusions point at the special interest of this method in the training of graphic designers, mainly in the earliest learning stages and in those subjects focused on the visual code, at the positive repercussion of the copy in understanding the communicative aspects of graphic design and, finally, at the importance of desktop publishing software in the management of the basic concepts of visual language (mainly typography, color and composition). © 2022 Universidad de Caldas. All rights reserved.
editorial design; graphic design; imitation; training