Título "MATTER OF TIME": ASSESSING IMPROVEMENT OF KNOWLEDGE AND CRITICAL THINKING SKILL OF UNDERGRADUATES IN THE FIRST AND LAST YEAR IN COMMUNICATION DEGREE
Autores PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA
Publicación externa No
Medio Inted Proceedings
Alcance Article
Naturaleza Científica
Ámbito Internacional
Fecha de publicacion 01/01/2019
ISI 000536018101010
Abstract The distribution of courses and subjects that is reflected in the curriculum for the Communication Degree at University Loyola Andalucia (Spain) has been designed in order to improve student learning in every academic year. Regarding this vision, there are two relevant subjects that are quite connected with each other: Theory of communication, which belongs to the first year, and Public opinion that belongs to the last year -the fourth-. On the one hand, the main objectives of Theory of communication refer to enabling students to identify the principal communication and mass media theories and to understand the role of media and communication in the current society. On the other hand, Public opinion is focused on giving tools for analysing the purpose of public opinion in the social and political landscape, but also aims to motivate students to turn into communication strategists who knows how to create powerful messages that motivate opinion. In sum, both subjects deal with the idea of "asymmetry in the distribution of power" or "asymmetry agentivity" as a cross curriculum concept inside the syllabus framework. "Asymmetry agentivity" has been popularly related to dictatorship structures, but it is also revealed in democratic societies nowadays. For that reason, Theory of communication means the first stage in student's development in which undergraduates become knowledgeable of social structures, human culture, mass media theories and political power. However, regarding Public opinion, students are expected to acquire in depth knowledge at the end of the course about political models, citizen behaviours and social organization. Following this approach, the main objective of this research is to assess the students learning outcomes in order to find out whether or not undergraduates have improved their knowledge of "asymmetry in the distribution of power" and other related issues like, for example, privileged access to information, elitist theory or individual rights, among other perspectives. The methodology of this study is based on projecting a movie during the class and passing out a quantitative questionnaire later. The selected film is In Time and the quantitative questionnaire is set up by ten closed-end questions designed to connect the plot of the film with theoretical knowledge. The main results show there are statistically significant differences between first-years students learning outcomes and last-year students learning outcomes. Paradoxically, first-year undergraduates have achieved better results in the questionnaire.
Palabras clave Theory of communication; public opinion; comparative analysis; quantitative research; learning innovation; film criticism
Miembros de la Universidad Loyola

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