Martin-Sanroman J.-R. , ZAMBRANO HERRERO, JUAN CARLOS, Suarez-Carballo F.
No
Springer. Ser. Des. Innov.
Capítulo de un Libro
Científica
01/01/2021
2-s2.0-85130974974
This paper aims to help the generalist digital media to overcome a problem that affects them all: attracting, keeping and retaining young readers. Our approach focuses on the geographical area of the province of Seville and is based on the data provided by the newspaper Diario de Sevilla (Seville, Spain), although it is intended to be the proposal of a universal model for approaching the problem. For the development of the research, we have used techniques typical of the initial and generative phases of User-Centred Design, such as semi-structured interviews, of which we bring here a good example. The aim is to gain in-depth knowledge of the habits and motivations of this type of young audience, with an emphasis on qualitative findings. The results reveal a type of reader attached to their mobile phone and social networks, also interested in the most serious current affairs, but in need of references capable of interpreting the reality of the news in a rigorous and truthful way. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
User experience research; User-centered design; Young readers