Título Oleotourism as a Sustainable Product: An Analysis of Its Demand in the South of Spain (Andalusia)
Autores MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA, Pablo-Romero, Maria del Populo. , Sanchez-Rivas, Javier
Publicación externa No
Medio Sustainability
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 2
Impacto JCR 2.59200
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040002667&doi=10.3390%2fsu10010101&partnerID=40&md5=3c8ea104949fa6a8baa61483ea26fcb3
Fecha de publicacion 01/01/2018
ISI 000425082600100
Scopus Id 2-s2.0-85040002667
DOI 10.3390/su10010101
Abstract Olive oil has generated a new tourism offer in Spain called oleotourism. Visitors can enjoy landscapes of ancient olive groves and visit its oil mills called almazaras, to learn about its manufacture and to taste different oil varieties. Andalusia, located in the south of Spain, produces 60% of Spain\'s olive oil, having the largest number of almazaras, and therefore most oleotourism offers. This differentiated tourism offer requires identifying the profile of oleotourists to determine sustainable strategies to increase demand without harming the local community. The objective of this study is to identify the Andalusian oleotourism offer according to the profile of oleotourists and project its demand evolution, in order to offer a sustainable product best suited to the demand. With this aim, three techniques are applied in this study: a random survey addressed to oleotourists in Andalusia, a SWOT (strengths, weaknesses, opportunities, and threats) analysis to evaluate the strengths and weaknesses of the oleotourism sector in the region, and finally, its demand is projected by using the ARIMA (autoregressive integrated moving average) model. The results indicate a favorable future scenario that should induce entrepreneurs and local authorities to invest in promoting and developing a product. Oleotourism is an alternative that can serve as a complement to agricultural income and generate employment.
Palabras clave olive oil tourism; oleotourism; Andalusia; SWOT analysis; ARIMA; Protected Designation of Origin; gastronomic tourism; tourist perception
Miembros de la Universidad Loyola

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