Yu, Jongsik , Kim, Seongseop (Sam) , Chiriko, Amare Yaekob , Choi, Hyunjun , Radic, Aleksandar , ARIZA MONTES, JOSÉ ANTONIO, Han, Heesup
No
Asia Pac. J. Tour. Res.
Article
Científica
24/12/2024
001388614600001
2-s2.0-85213894634
In the Fourth Industrial Revolution, few studies have developed metaverse tourism attributes or verified the effects of these attributes on the emotional responses and behavioral intentions of tourism consumers. This study initially developed a theoretical model incorporating six metaverse tourism attributes and their consequences, using mixed methods. We also conducted a fuzzy-set qualitative comparative analysis (FsQCA) to test conditions. This study found six metaverse tourism attributes including continuity, real synchronous timing, openness, complete market economy, experiencing a new virtual world, and interoperability. These attributes positively influenced the perceived informativeness, usefulness, enjoyment, attitude, and continuous use intention of metaverse tourism consumers. Practitioners need to maximize the utility generated from these attributes to cater to the needs of metaverse tourism customers.
Metaverse; virtual reality (VR); augmented reality (AR); technology; digital; benefits