Título Una aproximación a la relación entre información sobre la responsabilidad social orientada al cliente y la reputación corporativa de las entidades financieras españolas
Autores DE LOS RÍOS BERJILLOS, ARACELI, RUIZ LOZANO, MERCEDES, TIRADO VALENCIA, PILAR, CARBONERO RUZ, MARIANO, CARBONERO RUZ, MARIANO, DE LOS RÍOS BERJILLOS, ARACELI, RUIZ LOZANO, MERCEDES, TIRADO VALENCIA, PILAR
Publicación externa No
Medio CEDE
Alcance Article
Naturaleza Científica
Cuartil JCR 4
Impacto JCR 0.39500
Ámbito Internacional
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-84871974843&doi=10.1016%2fj.cede.2012.01.004&partnerID=40&md5=a4e8bd719fd602cf9d467b6a504455c1
Fecha de publicacion 01/01/2012
ISI 000306988200003
Scopus Id 2-s2.0-84871974843
DOI 10.1016/j.cede.2012.01.004
Abstract This paper presents an explanatory regression model contrasting the existence of a direct relationship between the information concerning the social responsibility of Spanish financial entities with respect to their customers and their corporate reputation. The dependent variable of the model is an ordinal variable defined by its position in the MERCO ranking of the entities under study; the ordinal regression model is the methodology applied. The model we present constitutes a first approach to ascertain the importance that information on social responsibility has in managing corporate reputation. This aspect of management will gradually become just as important as knowledge or added value management is today. The results obtained show a direct relationship between the category of corporate reputation and the information about innovation and risk management communicated by the financial entities. © 2012 ACEDE. Published by Elsevier España, S.L. All rights reserved.
Palabras clave Corporate reputation; Customers; Ordinal regression Model; Social responsibility
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