TANASACHE, OANA-ADELINA, Balcombe, Kelvin , Kehlbacher, Ariane
No
Q Open
Article
Científica
0
2
01/01/2025
001636399400010
Recent advances in process-tracing technologies allow economists to account for attention in economic models. We use a discrete choice experiment in a hypothetical nutritional context to examine the suitability of mouse-tracking for stated preference research and the insights it provides into human behaviour. Consistent with eye-tracking literature, respondents selectively attend to available information, potentially reallocating attention to maximize utility. Attention to nutrients correlates with their perceived value but weakly predicts preferences. A comparison of choices with and without mouse-tracking suggests that this tracking method does not interfere with decision-making in a substantial way, supporting its validity in experimental research. We conclude that mouse-tracking holds potential for enhancing stated preference studies, but caution is needed when inferring behaviours from these measures.
mouse-tracking; choice modelling; decision-making; attention