Title A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras
Authors SALAZAR ORDÓÑEZ, MELANIA, Cordon-Pedregosa, Rosa, Rodriguez-Entrena, Macario, SALAZAR ORDÓÑEZ, MELANIA
External publication No
Means Econ. Agrar. Recu. Nat.
Scope Article
Nature Científica
SJR Quartile 3
SJR Impact 0.15900
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059900616&doi=10.7201%2fearn.2018.02.01&partnerID=40&md5=f0f999fd33fed98a88f196d9a8f80bc2
Publication date 01/01/2018
ISI 000454962200001
Scopus Id 2-s2.0-85059900616
DOI 10.7201/earn.2018.02.01
Abstract This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built. and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.
Keywords Handmade and locally made agrifood products; Honduras; labelling; Partial Least Squares (PLS)
Universidad Loyola members