Title A Panoramic Review of the Macromarketing Literature
Authors DE QUERO NAVARRO, BEATRIZ, Stanton J. , Klein T.A.
External publication No
Means J. Macromark.
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
JCR Impact 4.59600
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089869795&doi=10.1177%2f0276146720949636&partnerID=40&md5=7528a1e5ddb353172ad9430bf64f5aed
Publication date 01/01/2020
ISI 000563028400001
Scopus Id 2-s2.0-85089869795
DOI 10.1177/0276146720949636
Abstract This contribution benchmarks the 40th anniversary issue of the Journal of Macromarketing with an updated and topically organized bibliography of articles that can be used by interested researchers and in university courses devoted to or including a survey
Keywords development; ethics; literature; macromarketing; sustainability
Universidad Loyola members

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