Title A Panoramic Review of the Macromarketing Literature
Authors DE QUERO NAVARRO, BEATRIZ, Stanton J. , Klein T.A.
External publication No
Means J. Macromark.
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
JCR Impact 4.596
SJR Impact 0.845
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089869795&doi=10.1177%2f0276146720949636&partnerID=40&md5=7528a1e5ddb353172ad9430bf64f5aed
Publication date 01/01/2020
ISI 000563028400001
Scopus Id 2-s2.0-85089869795
DOI 10.1177/0276146720949636
Abstract This contribution benchmarks the 40th anniversary issue of the Journal of Macromarketing with an updated and topically organized bibliography of articles that can be used by interested researchers and in university courses devoted to or including a survey of this subject. Fisk (1990), Shapiro (2006), and Shapiro, Tajadewski, and Shultz (2009) have provided previous renditions of this sort. However, the topical arrangement differs from these earlier efforts and instructive introductions are provided for each of the 13 broad topic sections proposed. References provided in the articles listed below them would extend sources for these topics. Our goal was to provide recency as well as variety in focus and methodology throughout Macromarketing literature, including both long-standing and emerging areas of interest. © The Author(s) 2020.
Keywords development; ethics; literature; macromarketing; sustainability
Universidad Loyola members

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