Title Analysis of the tourism demand for Iberian ham routes in Andalusia (Southern Spain): Tourist profile
External publication No
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
JCR Impact 1.89400
SJR Impact 0.58100
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070718369&doi=10.3390%2fsu11164278&partnerID=40&md5=d47e2440cd74501d50071402cdc7af92
Publication date 07/08/2019
ISI 484472500023
Scopus Id 2-s2.0-85070718369
DOI 10.3390/su11164278
Abstract Iberian/serrano ham is a food product with a long tradition in the Spanish diet that is increasingly demanded by national and international consumers. Spain has 5 protected designations of origin (PDO) and two protected geographical indications (PGI) that support the quality of this product, which is manufactured only in the Iberian Peninsula. Since 2013, and based on the culinary product of ham, public entities and some businessmen have been trying to promote tourism related to ham, similar to wine-based tourism. In this study, we attempt to understand the profile of a ham tourist in the three existing routes in Andalusia, as well as ham tourism\'s potential demand through seasonal auto-regressive integrated moving average (SARIMA) models. The results show that the profile of a ham tourist is similar to that of other typologies such as a tourist of wine or oil, and the demand has slow growth due to the novelty of this new tourism offering. Thus, there is a need to design strategies that allow the development of ham tourism, which will lead to an increase of wealth via employment in the local community. © 2019 by the authors.
Keywords Andalusia; ARIMA; Gastronomic tourism; Ham tourism; Protected designation of origin; Protected tourist motivations
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