Title Brand engagement and positive advertising
Authors Alameda D. , Martín I.
External publication Si
Means The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change
Scope Capítulo de un Libro
Nature Científica
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107058609&partnerID=40&md5=2636adf747cdcf042efcd602f3282c35
Publication date 01/01/2019
Scopus Id 2-s2.0-85107058609
Abstract [No abstract available]
Universidad Loyola members

Change your preferences Manage cookies