Title | Branding and the happiness formula |
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Authors | GUTIÉRREZ VILLAR, MARÍA BELÉN, CASTRO GONZÁLEZ, PILAR, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO |
External publication | No |
Means | The Routledge Handb. of Posit. Commun.: Contrib. of an Emerg. Community of Res. on Commun. for Happiness and Soc. Change |
Scope | Capítulo de un Libro |
Nature | Científica |
Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107069812&partnerID=40&md5=7385bc7710002976262380feac8dfb79 |
Publication date | 01/01/2019 |
Scopus Id | 2-s2.0-85107069812 |
Abstract | [No abstract available] |
Universidad Loyola members |
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