| Title | Branding and the happiness formula |
|---|---|
| Authors | GUTIÉRREZ VILLAR, MARÍA BELÉN, CASTRO GONZÁLEZ, PILAR, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO |
| External publication | No |
| Means | The Routledge Handb. of Posit. Commun.: Contrib. of an Emerg. Community of Res. on Commun. for Happiness and Soc. Change |
| Scope | Capítulo de un Libro |
| Nature | Científica |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107069812&partnerID=40&md5=7385bc7710002976262380feac8dfb79 |
| Publication date | 01/01/2019 |
| Scopus Id | 2-s2.0-85107069812 |
| Abstract | [No abstract available] |
| Universidad Loyola members |
|
Manage cookies