| Title | Branding and the happiness formula |
|---|---|
| Authors | CASTRO GONZÁLEZ, PILAR, GUTIERRÉZ VILLAR, BELÉN , MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO |
| External publication | No |
| Means | Routledge Handbook of Positive Communication |
| Scope | Capítulo de un Libro |
| Nature | Científica |
| Web | https://www.taylorfrancis.com/books/e/9781315207759 |
| Publication date | 13/12/2018 |
| Universidad Loyola members |
|
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