| Title |
Consumer Behavior Regarding Genetically Modified Foods: A Mediator Model |
| Authors |
Rodríguez-Entrena M. , SALAZAR ORDÓÑEZ, MELANIA |
| External publication |
No |
| Means |
Genet. Modif. Org. in Food: Product., Safety, Regul. and Public Health |
| Scope |
Capítulo de un Libro |
| Nature |
Científica |
| Web |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960802869&doi=10.1016%2fB978012802259700016-6&partnerID=40&md5=f7f0b932437b8c4c17e6fddd9f07dc63 |
| Publication date |
01/01/2015 |
| Scopus Id |
2-s2.0-84960802869 |
| DOI |
10.1016/B978012802259700016-6 |
| Abstract |
In the European Union, the development of genetically modified (GM) crops has been very limited, primarily because of the distrust of European society toward transgenic food. The biotech industry is now focused on offering direct benefits to consumers (the second generation of GM functional foods); however, success still depends on the degree of social acceptance. This chapter intends to provide a better understanding of consumers\' acceptance toward the second generation of GM foods. An empirical study was performed in southern Spain (Andalusia) using 448 face-to-face surveys in which GM foods with an organoleptic claim, a healthy claim, and a non-claim were offered to measure the intentions to purchase. In addition, we analyzed the strength of the mediator role played by the perceived risks of GM technology and food in the acceptance of consumers. © 2016 Elsevier Inc. All rights reserved. |
| Keywords |
Consumer behavior; Genetically modified food; Healthy claim; Mediator model; Organoleptic claim |
| Universidad Loyola members |
|
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