Title Consumers' perception of the environmental performance in retail stores: an analysis of the German and the Spanish consumer
Authors Stolz, Johannes, MOLINA SÁNCHEZ, HORACIO, RAMÍREZ SOBRINO, JESÚS NICOLÁS, Mohr, Nikolaus, MOLINA SÁNCHEZ, HORACIO, RAMÍREZ SOBRINO, JESÚS NICOLÁS
External publication No
Means Int. J. Consum. Stud.
Scope Article
Nature Científica
JCR Quartile 4
SJR Quartile 2
JCR Impact 0.71800
SJR Impact 0.45700
Area International
Publication date 01/07/2013
ISI 000320613300008
Scopus Id 2-s2.0-84879471029
DOI 10.1111/ijcs.12028
Abstract The purpose of our research is to find out about the consumer's perception of environmental retailing performance. Furthermore, consumer motives leading to sustainable consumption are measured by how they influence the consumer perception. Our study is divided into two parts and based on an international survey (n=989) comparing German and Spanish consumers. First, we measure the perceiving availability and visibility of sustainable products in retail stores. Second, the impact of personal motives on sustainable consumption is evaluated, considering culture to be a moderating factor. Our study suggests that Spanish consumers tend to exhibit a weaker perception of sustainable products at their market places due to a weaker environmental awareness. Finally, we have identified the high importance of the social impact on both consumer groups regarding personal motives. The egoistic motive, however, has stronger effects on sustainable consumption among the Spanish consumers.
Keywords Sustainable consumption; retailing; consumer; perception; personal motives
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