Title Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?
Authors Han, Heesup, Lho, Linda Heejung, ARIZA MONTES, JOSÉ ANTONIO, Lee, Kyung-Sik, Baek, Hyungshin, Araya-Castillo, Luis, ARIZA MONTES, JOSÉ ANTONIO
External publication No
Means Sustainability
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098179910&doi=10.3390%2fsu122410636&partnerID=40&md5=a3663efa9b7ec59c50c3639afedcbe42
Publication date 01/12/2020
ISI 000603214600001
Scopus Id 2-s2.0-85098179910
DOI 10.3390/su122410636
Abstract The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry.
Keywords full service carrier (FSC); quality of ambient conditions; image congruity; FSC love; FSC respect; approach behaviors; ticket price
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