Política de cookies
La Universidad Loyola utiliza cookies propias y de terceros necesarias para fines analíticos y mostrarte publicidad personalizada en base a un perfil elaborado a partir de tus hábitos de navegación. Para obtener más información, accede a nuestra Política de Cookies. Puedes aceptar todas las cookies pulsando el botón “Aceptar todas” o configurarlas desde el botón “Configurar”.
| Title | El estilo cómico en publicidad. Un análisis de su eficiencia desde la neurociencia |
|---|---|
| Authors | TAPIA FRADE, ALEJANDRO JOSÉ, Guerra E.M. |
| External publication | No |
| Means | Commun. Soc. |
| Scope | Article |
| Nature | Científica |
| SJR Quartile | 3 |
| SJR Impact | 0.193 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988836400&partnerID=40&md5=3b41bf16d95134bb8afdef435760144d |
| Publication date | 01/01/2016 |
| Scopus Id | 2-s2.0-84988836400 |
| Abstract | This article shows the results of an experiment in neuroscience on television spots. Its objective was the measurement (using electrodermal activity) of attention and emotion in a group of 30 people watching television spots. The results show significant differences in relation to the type of spot. Also, common features in attentional and emotional increases were detected. |
| Keywords | Attention; Emotion; Neuroadvertising; Neuroscience; Television |
| Universidad Loyola members |
|