Title Exploring the new femininities\' (self-)perception of media culture influence amid feminist popularization in Spain
Authors Martinez-Jimenez, Laura , Sanchez-Ramos, Maria , REBOLLO BUENO, SARA, Zurbano-Berenguer, Belen
External publication No
Means Catal. J. Commun. Cultur. Studies
Scope Article
Nature Científica
SJR Quartile 2
Publication date 01/04/2025
ISI 001525686800003
DOI 10.1386/cjcs_00115_1
Abstract This exploratory study aims to analyse the perception that \'new femininities\' have regarding the influence of popular media culture on identity, based on the experiences of a group of 30 women in Spain. By using the qualitative research technique of semi-structured individual interviewing and the feminist sociological analysis of the discourse, this article explores these new femininities\' (self-)perceptions across three key areas: media consumption habits, the portrayal of the new modern woman in the media and the social and personal impacts of media culture. The findings reveal significant divergences between interviewees who declare themselves feminists and those who disavow or distrust feminism in the extent they recognize the media\'s capacity to impact their personal lives and influence their subjectivity and their feminine identity.
Keywords identity formation; qualitative research; interview; popular media culture; subjectivity; feminist dis-identification; new modern woman; representation
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