| Title | Femvertising discourses and online consumer engagement: A case analysis of under armour\'s #IWillWhatIWant brand campaign |
|---|---|
| Authors | Zayer L.T. , Coleman C.A. , Orjuela J.L.R. |
| External publication | Si |
| Means | The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change |
| Scope | Capítulo de un Libro |
| Nature | Científica |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107049421&partnerID=40&md5=e072e6b19a2879e57df9a937f101e408 |
| Publication date | 01/01/2019 |
| Scopus Id | 2-s2.0-85107049421 |
| Abstract | [No abstract available] |
| Universidad Loyola members |
|
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