Title Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology
Authors MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA, MILLÁN LARA, SALUD, ARJONA FUENTES, JUAN MANUEL, ARJONA FUENTES, JUAN MANUEL, MILLÁN LARA, SALUD, MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA
External publication No
Means Sustainability
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
JCR Impact 1.89400
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074818715&doi=10.3390%2fsu11216047&partnerID=40&md5=4eb09d2ba4335279ab1052ef00e2e700
Publication date 01/11/2019
ISI 000501205200176
Scopus Id 2-s2.0-85074818715
DOI 10.3390/su11216047
Abstract Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain's tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.
Keywords ecotourism; heritage tourism; methodology; tourism development; UNESCO; Andalucia
Universidad Loyola members