Title Fostering voluntourism satisfaction and future behaviour in island destinations
Authors Ngah A.H. , Rahimi A.H.M. , Gabarre S. , Araya-Castillo L. , ARIZA MONTES, JOSÉ ANTONIO, Han H.
External publication No
Means Sustainability
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102560749&doi=10.3390%2fsu13052767&partnerID=40&md5=e3894458d457f5d7bd03b44e79110206
Publication date 01/01/2021
ISI 000628673500001
Scopus Id 2-s2.0-85102560749
DOI 10.3390/su13052767
Abstract Volunteer tourism, which is commonly referred to as voluntourism, is currently a dynamic alternative travel option with a focus on sustainable tourism. However, existing literature reveals that voluntourism activities do not meet tourists’ expectation, fail to provide experiences related to environmental issues, and thus, leads to their dissatisfaction. Realising the importance of the satisfaction of the voluntourists’ future behaviour, applying the volunteer function inventory, coupled with environmental concern, the authors aim to identify factors influencing voluntourists’ satisfaction and present the outcomes of voluntourists’ satisfaction among island visitors in Malaysia. Using a purposive sampling method, the data were collected through a survey among voluntarists in east coast island tourist destinations. A total of 278 valid questionnaires were gathered from two sessions of data collection process. Due to the model’s complexity, SEM-PLS version 3.3.2. was employed to analyse the hypotheses of the study. The results of the study revealed that career and social functions, in contrast with other variables, do not positively influence the voluntourists’ satisfaction. The continuous intention and the intention to recommend factors positively support the research model. Studies on voluntourists in Malaysian island destinations are relatively novel. Besides enriching the literature on voluntourism, which is particularly scarce especially in the Asian setting, the findings are also beneficial to local governments and voluntourism organisations to develop suitable approaches and policies to promote voluntourism in island destinations. The study is limited to the island destination setting. Future studies should focus on other destinations such as cultural and heritage sites, because these destinations have sentimental values that should be preserved. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
Keywords ecotourism; environmental issue; future prospect; human behavior; hypothesis testing; life satisfaction; organization; tourism management; tourist destination; travel behavior; Malaysia
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