Title Ham Tourism in Andalusia: An Untapped Opportunity in the Rural Environment
Authors MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA, Luis Sanchez-Ollero, Jose , Dancausa Millan, Ma Genoveva
External publication No
Means Foods
Scope Article
Nature Científica
JCR Quartile 1
SJR Quartile 1
JCR Impact 5.20000
SJR Impact 0.77100
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136970304&doi=10.3390%2ffoods11152277&partnerID=40&md5=fe1f3d15b163ca619b29a1d6858e06a4
Publication date 01/08/2022
ISI 839922600001
Scopus Id 2-s2.0-85136970304
DOI 10.3390/foods11152277
Abstract Iberian ham is a food product of great quality endorsed by Protected Denominations of Origin, which is beginning to be marketed as a tourist product, and visits to pastures, ham dryers, etc., are becoming tourist attractions in the rural areas of Andalusia. In this research, a factor analysis with VARIMAX rotation is carried out to determine the factors that influence the development of ham tourism. Five components are determined, of which the supply factor is one of the most important. Pull factors are highlighted as the local gastronomy and heritage, among others, and push factors include visiting dryers, pastures, and ham museums. Based on these results and the descriptive analysis of the profile of the ham tourist, it is found that the ham tourist is very satisfied with the visit made, and that the tourist would repeat the experience. However, it is observed that it is necessary to create routes combined with other better known gastronomic products, such as wine, and carry out marketing campaigns to publicize this tourist product in the national and international market, because at present it is local tourists who perform this type of tourism.
Keywords Iberian ham; Andalusia; factor analysis; gastronomic tourism
Universidad Loyola members

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