| Title | Human values and traveler behaviors: metaverse for conferences and meetings |
|---|---|
| Authors | ARIZA MONTES, JOSÉ ANTONIO, Quan W. , Radic A. , Yu J. , Han H. |
| External publication | No |
| Means | J. Travel Tour. Mark. |
| Scope | Article |
| Nature | Científica |
| JCR Quartile | 1 |
| SJR Quartile | 1 |
| JCR Impact | 8.2 |
| SJR Impact | 1.547 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173782986&doi=10.1080%2f10548408.2023.2263766&partnerID=40&md5=90eb74d0a8bc81fb04be13f1b9544a0f |
| Publication date | 05/10/2023 |
| ISI | 001093152800001 |
| Scopus Id | 2-s2.0-85173782986 |
| DOI | 10.1080/10548408.2023.2263766 |
| Abstract | The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users on this relationship. A convenience sampling approach was employed in order to gather data in Korea. The findings revealed that the users accepted the metaverse as a valuable technology in regard to virtually assisting conferences and meetings. The performance expectancy, social influence, and a lack of anxiety were specifically the most significant predictors of behavioral intention about the use of the metaverse for conferences/meetings. © 2023 Informa UK Limited, trading as Taylor & Francis Group. |
| Keywords | behavioral models; conference/meeting industry; human values; Metaverse; portrait values questionnaire; structural equation model (SEM); technology innovation; the unified theory of acceptance and use of technology (UTAUT2) model; tourism industry; traveler behaviors |
| Universidad Loyola members |