Title Impact of sustainable cultural contact, natural atmospherics, and risk perception on rural destination involvement and traveler behavior in Inner Mongolia
Authors Han H. , Chen C. , ARIZA MONTES, JOSÉ ANTONIO, Hernández-Perlines F. , Araya-Castillo L. , Yu J.
External publication No
Means Land
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107892058&doi=10.3390%2fland10060568&partnerID=40&md5=d93a93e7e651a6a5eab368c5c5ce02f4
Publication date 01/01/2021
Scopus Id 2-s2.0-85107892058
DOI 10.3390/land10060568
Abstract Rural tourism is emerging in the tourism industry; however, little is known about traveler behaviors at rural destinations. This study explored the role of cultural contact, natural atmospher-ics, and risk perception in generating destination involvement and approach behaviors for rural tourism in Inner Mongolia. A quantitative data analysis was used to obtain the research objective. Our findings showed that cultural contact and natural atmospherics significantly increased traveler destination involvement and their approach behaviors. Cultural contact included a stronger impact on destination involvement than natural atmospherics. In contrast, natural atmospherics contained a stronger influence on approach behaviors than cultural contact. In addition, rural traveler risk perception moderated the magnitude of the effect of cultural contact on approach behaviors. Overall, the proposed theoretical framework encompassed a sufficient level of anticipation power for involvement and approach behaviors. Our findings can be helpful for inventing rural tourism development strategies in Inner Mongolia. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
Keywords Approach behaviors; Cultural contact; Destination involvement; Inner Mongolia; Natural atmospherics; Risk perception
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