Title Linking market orientation, innovation and performance: An empirical study on small industrial enterprises in Spain
Authors LEAL RODRÍGUEZ, ANTONIO LUIS, Albort-Morant G., LEAL RODRÍGUEZ, ANTONIO LUIS
External publication No
Means J. Small Bus. Strategy
Scope Article
Nature Científica
SJR Quartile 4
SJR Impact 0.16700
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85007308548&partnerID=40&md5=494c4ce8f7290eb785e11d81e23f92c7
Publication date 01/01/2016
Scopus Id 2-s2.0-85007308548
Abstract Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes and business performance. In particular, the model empirically tests the mediating role of innovation outcomes in the relationship between market orientation and business performance. The present study uses a sample of 145 firms belonging to the Spanish automotive components manufacturing sector, which is essentially composed of small and medium sized enterprises (SMEs). In order to test and validate our research model and hypotheses, this study and employs partial least squares (PLS). © 2016, Small Business Institute. All rights reserved.
Keywords Business performance; Innovation outcomes; Market orientation; Partial least squares; SMEs
Universidad Loyola members