Title Neurociencia en comunicación política: Un experimento sobre los discursos políticos en España
Authors TAPIA FRADE, ALEJANDRO JOSÉ, Matellanes Lazo M., Berdón Prieto P., Martín Guerra E., TAPIA FRADE, ALEJANDRO JOSÉ
External publication No
Means Opcion
Scope Article
Nature Científica
SJR Quartile 3
SJR Impact 0.19300
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994407030&partnerID=40&md5=46db4e09b3f0683d54398f29259ad022
Publication date 01/01/2016
Scopus Id 2-s2.0-84994407030
Abstract This Article shows the results of an experiment in neuroscience of the discourses of nine political leaders in Spain. Its objective was to measure their attention and emotion by analyzing electrodermal activity in a group of 30 people. The results show significant differences in discourses with common patterns when there were abrupt changes in scenes or sound. The research could also warn two successful speech structures: One in continuous and sustained growth (both attention and emotion), and the other with an explosive start and subsequent maintaining both attention and emotion. © 2016, Universidad del Zulia. All rights reserved.
Keywords Attention; Emotion; Neuroscience; Political communication
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