Title Nuevas formas de ser mujer o la feminidad después del postfeminismo. El caso de orange is the new black
Authors Jarava N.G., PLAZA SANCHEZ, JUAN FRANCISCO, PLAZA SANCHEZ, JUAN FRANCISCO
External publication No
Means Oceanide
Scope Article
Nature Científica
SJR Quartile 4
SJR Impact 0.10100
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85018739445&partnerID=40&md5=7aa5858b9b8363aa8c3a9b2a0b6d7174
Publication date 01/01/2017
Scopus Id 2-s2.0-85018739445
Abstract Audiovisual fictional series are experiencing a golden age. Their protagonists have become role models to follow and they have influenced our way to perceive and act in society. During the 90s we see the apparition of new TV series that go beyond the stereotypical image of women such as Sex in the city (1998), Ally McBeal (1997) or Desperate housewives (2004). This new wave of TV series, called postfeminism, showed a representation of independent women with successful professional careers, sexually liberated and with a noticeable lifestyle. This postfeminist model has lately been discussed and now there are new TV series that are offering new ways of representing women as role models that break with postfeminism. The purpose of this work is to analyze how these role models are presented (physical, psychological and behavioral characteristics) through the TV series Orange is the New Black (2013), one of the most watched TV series in USA, and the possible influence this TV show may have in the audience. This study applies a methodology based on the analysis of the content of the four seasons of the series and we also carried out a focus group with both men and women to determine how new role models of women are perceived by the audience of the series. © 2017, Sociedad Espanola de Estudios Literarios de Cultura Popular. All rights reserved.
Keywords Audience; Femininity; Postfeminism; Role models; TV series
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