Title Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists
Authors Che, Chen , Koo, Bonhak , Wang, Jiatong , ARIZA MONTES, JOSÉ ANTONIO, Vega-Munoz, Alejandro , Han, Heesup
External publication No
Means Int. J. Environ. Res. Public Health
Scope Article
Nature Científica
JCR Quartile 1
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103533623&doi=10.3390%2fijerph18073788&partnerID=40&md5=aed8b3238f30197bed31356aae659f6a
Publication date 01/04/2021
ISI 000638571500001
Scopus Id 2-s2.0-85103533623
DOI 10.3390/ijerph18073788
Abstract With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also investigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists\' demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.
Keywords destination attributes; tourist satisfaction; revisit intention; rural tourism; Inner Mongolia
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