| Title | Social Media & the Memeification of Marketing: Exploring How Brands Interact with Consumers on TikTok |
|---|---|
| Authors | Drenten, Jenna , CASTRO GONZÁLEZ, PILAR |
| External publication | Si |
| Means | 11th International Conference on Social Media & Society |
| Scope | Ponencia del Congreso |
| Event | 11th International Conference on Social Media & Society |
| Start date | 22/07/2020 |
| End date | |
| Universidad Loyola members |
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