| Abstract |
This paper analyses the characteristics of family microenterprises (San Salvador, El Salvador) regarding competitiveness, entrepreneurship, strategic design, decision-making process, and corporate governance practices. By applying clustering algorithms, it was possible to identify company profiles based on their strategic, entrepreneurial, and decision-making practices. Variables not used for clustering were analyzed to explain a microenterprise\'s inclusion in a profile. The goal of this research are to help policy makers and managers understand the behavior of family microenterprises in a very complicated socioeconomic environment and to guide policy design to promote more organized and competitive business structures in compromised socioeconomic situations. |
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