Title Strengthening women empowerment through i-docs: Alternative forms of participation and civic engagement in the feminist movement
External publication No
Means Catal. J. Commun. Cultur. Studies
Scope Article
Nature Científica
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097286653&doi=10.1386%2fcjcs_00031_1&partnerID=40&md5=f652fa2270bb2dde61c35224cdf2bb7d
Publication date 01/01/2020
ISI 000595706400007
Scopus Id 2-s2.0-85097286653
DOI 10.1386/cjcs_00031_1
Abstract The main objective of this research is to explore how i-docs motivate and drive citizen engagement in a manner that sustains and reinforces the sense of belong-ing to the feminist movement. Drawing upon the eight core drives represented by each side of the Octalysis methodology, the purpose of this study is to identify the motivational elements that push citizens to participate in feminist causes and to be concerned about different feminist issues. Using a quantitative methodology, our sample comprises three feminist documentaries that enable different levels of interaction and participation: She Is Beautiful When She Is Angry, as a closed i-doc; En la brecha, as a semi-closed i-doc; and Las sinsombrero, as a semi-open i-doc. The results show that the most powerful motivational element in the three i-docs is the ‘epic meaning and calling’ core drive. © 2020 Intellect Ltd.
Keywords Citizen engagement; Civic participation; Feminism; i-doc; Octalysis; Social justice
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