Title The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic
Authors Kim J.J. , Han H. , ARIZA MONTES, JOSÉ ANTONIO
External publication No
Means J. Retail. Consum. Serv.
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 1
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108067985&doi=10.1016%2fj.jretconser.2021.102634&partnerID=40&md5=085e7d5d639f6dc38acb01d3f265b5c2
Publication date 01/01/2021
Scopus Id 2-s2.0-85108067985
DOI 10.1016/j.jretconser.2021.102634
Abstract This research sought to investigate the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 pandemic. The results of the study\'s data analyses revealed how tangible and intangible hotel attributes improved individuals\' well-being perceptions before and during the COVID-19, as well as how these perceptions in turn influenced cognitive attitudes, affective attitudes, and brand loyalty during these periods. Furthermore, the moderating role of COVID-19 was identified in the link between well-being perceptions and cognitive attitudes and in the association between cognitive attitudes and affective attitudes. In light of these findings, a discussion and insightful implications for both theory and practice were provided. Finally, the limitations of the study and future research directions were addressed. © 2021 Elsevier Ltd
Keywords Affective attitude; Brand loyalty; Cognitive attitude; COVID-19; Hotel attribute; Well-being perception
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