Title Volunteering attitude, mental well-being, and loyalty for the non-profit religious organization of volunteer tourism
Authors Han H., ARIZA MONTES, JOSÉ ANTONIO, TIRADO VALENCIA, PILAR, Lee S., ARIZA MONTES, JOSÉ ANTONIO, TIRADO VALENCIA, PILAR
External publication No
Means Sustainability
Scope Article
Nature Científica
JCR Quartile 2
SJR Quartile 2
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086385295&doi=10.3390%2fsu12114618&partnerID=40&md5=17b3fa7cde619e21c8959bf83804f565
Publication date 01/01/2020
ISI 000543391800281
Scopus Id 2-s2.0-85086385295
DOI 10.3390/su12114618
Abstract The present research aimed to explore volunteer travelers' loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence. A quantitative process along with a survey method was utilized to attain the research purpose. Our empirical results showed that awareness of the need, performance of the organization, attitude, and the mental well-being were critical contributors to increasing loyalty. Attitude and mental well-being were vital mediators. The performance of the non-profit religious organization included a comparative importance in building loyalty. In addition, gender moderated the effect of awareness of the need and performance of the organization on the travelers' attitudes toward it. As very little is known about volunteer tourists' behaviors, the current study satisfactorily provides an apparent comprehension regarding how their loyalty for the non-profit religious organization is generated and what factors drive this loyalty. © 2020 by the authors.
Keywords empirical analysis; nongovernmental organization; performance assessment; psychology; public attitude; quantitative analysis; research work; survey method; tourism market; tourist behavior
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