| Título | The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image |
|---|---|
| Autores | ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris |
| Publicación externa | No |
| Medio | International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Alcance | Ponencia del Congreso |
| Ámbito | Internacional |
| Evento | International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Fecha de inicio | 01/04/2019 |
| Fecha de finalización | |
| Miembros de la Universidad Loyola |
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