Título The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image
Autores ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen, Chapleo, Chris
Publicación externa Si
Medio International Colloquium: Managing uncertainty through a time of change in higher education marketing
Alcance Ponencia del Congreso
Ámbito Internacional
Evento International Colloquium: Managing uncertainty through a time of change in higher education marketing
Fecha de inicio 01/04/2019
Fecha de finalización
Miembros de la Universidad Loyola

Change your preferences Gestionar cookies