| Título |
The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image |
| Autores |
ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris |
| Publicación externa |
Si |
| Medio |
International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Alcance |
Ponencia del Congreso |
| Ámbito |
Internacional |
| Evento |
International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Fecha de inicio |
01/04/2019 |
| Fecha de finalización |
|
| Miembros de la Universidad Loyola |
|
Gestionar cookies