| Title |
The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image |
| Authors |
ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris |
| External publication |
No |
| Means |
International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Scope |
Ponencia del Congreso |
| Area |
International |
| Event |
International Colloquium: Managing uncertainty through a time of change in higher education marketing |
| Start date |
01/04/2019 |
| End date |
|
| Universidad Loyola members |
|
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