SALAZAR ORDÓÑEZ, MELANIA, Cordon-Pedregosa, Rosa , Rodriguez-Entrena, Macario

No

Econ. Agrar. Recu. Nat.

Article

Científica

✗

✗

0.159

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059900616&doi=10.7201%2fearn.2018.02.01&partnerID=40&md5=f0f999fd33fed98a88f196d9a8f80bc2

01/01/2018

000454962200001

2-s2.0-85059900616

10.7201/earn.2018.02.01

This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built. and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.

Handmade and locally made agrifood products; Honduras; labelling; Partial Least Squares (PLS)