Título Are Anti-Prostitution Advertising Campaigns Effective? An Experimental Study
Autores SAEZ DÍAZ, GEMMA, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Corradi, Guido , TAPIA FRADE, ALEJANDRO JOSÉ, AGUILAR BARRIGA, MARÍA DEL PILAR
Publicación externa No
Medio SPANISH JOURNAL OF PSYCHOLOGY
Alcance Article
Naturaleza Científica
Cuartil JCR 3
Cuartil SJR 1
Impacto JCR 2.30000
Impacto SJR 0.62000
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135428333&doi=10.1017%2fSJP.2022.17&partnerID=40&md5=e4e68cd106090a6b69034a07f61db3ef
Fecha de publicacion 03/08/2022
ISI 835344600001
Scopus Id 2-s2.0-85135428333
DOI 10.1017/SJP.2022.17
Abstract Many governments invest public funds in communication interventions and campaigns against prostitution and sexual exploitation in an attempt to change attitudes toward prostitution and eventually decrease its consumption. Despite the considerable investment that public institutions have made in campaigns against prostitution and sexual slavery, no known empirical studies have evaluated the effectiveness of such campaigns on attitudes and behavioral change. The messages of these campaigns usually center on one of two thematic focuses: Prostituted women who suffer exploitation and male consumers of prostitution. The present study examines the impact of different anti-prostitution advertisements on attitudes among male participants (N = 155 male participants). Specifically, the experiment aims to test the differential effect of these two focuses, compared to a no-advertisement control condition, on social support for prostitution, negative and incorrect beliefs about prostitutes, and family values related to prostitution. The results show that compared with the no-advertisement control condition, advertisements focused on men who use prostitutes have a significant effect on social support toward prostitution and incorrect beliefs about prostitutes, whereas advertisements focused on female prostitutes have no effect. The results have practical implications for governments and councils regarding the efficacy of this kind of public communication campaign against prostitution consumption.
Palabras clave experimental study; government campaigns; male participants; prostitution consumption; prostitution advertisements
Miembros de la Universidad Loyola

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