ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO
No
Edulearn Proceedings
Proceedings Paper
Científica
01/01/2015
000376685705084
The research about the differences between women and men is one of the most important topics in gender and high education. Recent researches look for the relevant aspects that pre-university students have about the university preferences and election. Nevertheless, there are fewer researches about the preferences in private education and its gender implications. A purposive sampling has been used with a total of 369 pre-university students, 52% men and 48% women from public and privates Andalusia high schools. Results have been obtained through a simple and different methodology combining "Natural Semantic Nets" qualitative technique with "Multidimensional unfolding" quantitative technique. This methodology will lead to decisions in accordance with the natural image that individuals have on mind depend on if they are men or women. The main results identify that women associate private university to training and prestige however men connect university to effort and foreign exchanges.
Gender; university image; corporate identity; PREFSCAL