Título El estilo cómico en publicidad. Un análisis de su eficiencia desde la neurociencia
Autores TAPIA FRADE, ALEJANDRO JOSÉ, Guerra E.M., TAPIA FRADE, ALEJANDRO JOSÉ
Publicación externa No
Medio Commun. Soc.
Alcance Article
Naturaleza Científica
Cuartil SJR 3
Impacto SJR 0.19300
Ámbito Internacional
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988836400&partnerID=40&md5=3b41bf16d95134bb8afdef435760144d
Fecha de publicacion 01/01/2016
Scopus Id 2-s2.0-84988836400
Abstract This article shows the results of an experiment in neuroscience on television spots. Its objective was the measurement (using electrodermal activity) of attention and emotion in a group of 30 people watching television spots. The results show significant differences in relation to the type of spot. Also, common features in attentional and emotional increases were detected.
Palabras clave Attention; Emotion; Neuroadvertising; Neuroscience; Television
Miembros de la Universidad Loyola

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