| Título |
Human values and traveler behaviors: metaverse for conferences and meetings |
| Autores |
ARIZA MONTES, JOSÉ ANTONIO, Quan W. , Radic A. , Yu J. , Han H. |
| Publicación externa |
No |
| Medio |
J. Travel Tour. Mark. |
| Alcance |
Article |
| Naturaleza |
Científica |
| Cuartil JCR |
2 |
| Cuartil SJR |
1 |
| Fecha de publicacion |
05/10/2023 |
| ISI |
001093152800001 |
| DOI |
10.1080/10548408.2023.2263766 |
| Abstract |
The main purpose of this article is testing the factors that influence the use of the metaverse for conferences/meetings, the moderating effects of human values and the gender, and the age of users on this relationship. A convenience sampling approach was employed in order to gather data in Korea. The findings revealed that the users accepted the metaverse as a valuable technology in regard to virtually assisting conferences and meetings. The performance expectancy, social influence, and a lack of anxiety were specifically the most significant predictors of behavioral intention about the use of the metaverse for conferences/meetings. © 2023 Informa UK Limited, trading as Taylor & Francis Group. |
| Palabras clave |
behavioral models; conference/meeting industry; human values; Metaverse; portrait values questionnaire; structural equation model (SEM); technology innovation; the unified theory of acceptance and use |
| Miembros de la Universidad Loyola |
|
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