Título Prosocial norms and degree heterogeneity in social networks
Autores Kovarik, Jaromir , BRAÑAS GARZA, PABLO ERNESTO, Cobo-Reyes, Ramon , Paz Espinosa, Maria , Jimenez, Natalia , Ponti, Giovanni
Publicación externa Si
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 2
Impacto JCR 1.67600
Impacto SJR 0.67700
Fecha de publicacion 01/02/2012
ISI 000297779500045
DOI 10.1016/j.physa.2011.08.040
Abstract We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members\' adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects\' prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior. (C) 2011 Elsevier B.V. All rights reserved.
Palabras clave Networks; Degree heterogeneity; Cooperation; Inequity aversion
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