Título UNBOXING AND BRANDS: YOUTUBERS PHENOMENON THROUGH THE CASE STUDY OF EVANTUBEHD
Autores Ramos-Serrano, Marina , HERRERO DIZ, PAULA
Publicación externa No
Medio Prism. Soc.
Alcance Article
Naturaleza Científica
Cuartil SJR 3
Impacto SJR 0.16200
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85018423774&partnerID=40&md5=bdb28f24c2c46df1d815a31f08f7ef8c
Fecha de publicacion 01/05/2016
ISI 000383031100004
Scopus Id 2-s2.0-85018423774
Abstract The general objective of this paper is to go deeper into the youtubers phenomenon as opinion leaders, therefore, the importance of these people as prescriptors for children and teenagers. Specifically, we propose to analyse the case of Evan Snyderan Ameri
Palabras clave YouTube; children; teens; adolescents; brands; influence; prescription; engagement
Miembros de la Universidad Loyola

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