Title An Approach to Defining the Identity of a Media Fan
External publication No
Means Palabra Clave
Scope Article
Nature Científica
SJR Quartile 2
SJR Impact 0.249
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85080104231&doi=10.5294%2fpacla.2020.23.2.3&partnerID=40&md5=c0bc9c491ee44eb1ff92f5462996b430
Publication date 01/01/2020
ISI 000527402500002
Scopus Id 2-s2.0-85080104231
DOI 10.5294/pacla.2020.23.2.3
Abstract This study is based on a sample of Spanish viewers of audiovisual\n fiction, seeking to understand behavior associated with fan identity. A\n quantitative method was used to explore the characteristics shared by\n viewers who define themselves as fans, as well as the existence of\n differences according to various sociodemographic variables. To that\n end, the Fan Identity Questionnaire was prepared and validated through\n exploratory and confirmatory factor analysis. The results confirm four\n types of behavior associated to media fans that, together, can explain\n and define fan identity with respect to the consumption of media content\n in Spain: experience, knowledge, collecting, and viewing. The study also\n shows that those viewers who define themselves as fans obtain higher\n values in this scale. Taking media fans into account, no significant\n differences were found in the mean of the Fan Identity Questionnaire\n based on sex, age, occupation and education and, as a result, we are\n able to conclude that fan identity is found in the Spanish sample\n regardless of the above-mentioned sociodemographic characteristics.
Keywords Fandom studies; fans; media studies; reception studies; audience studies; validation; questionnaire; fan identity
Universidad Loyola members

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