| Title | BRANDING AND THE HAPPINESS FORMULA |
|---|---|
| Authors | GUTIÉRREZ VILLAR, MARÍA BELÉN, CASTRO GONZÁLEZ, PILAR, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Pulido, CM |
| External publication | No |
| Means | Routledge Handbook Of Positive Communication: Contributions Of An Emerging Community Of Research On Communication For Happiness And Social Change |
| Scope | Capítulo de un Libro |
| Nature | Científica |
| Publication date | 01/01/2019 |
| ISI | 000568777600021 |
| Universidad Loyola members |
|
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